Wednesday, 6 December 2017

Selling on Facebook

Intro

With more than half of the UK population estimated to use Facebook this year, utilising it as a marketplace and channel to sell your products on, can give you access to more opportunities to build your brand and convert sales.  


Facebooks targeting techniques enable you to focus your promotional activities on specific age groups, genders, and geographic areas. They do not charge commission on your sales as your transactions link directly through to your existing payment gateway or shopping cart. However, you would be advised to promote your products and buy advertising. Facebook makes it very easy to control your budget and monitor results so you can stay on top of your investment return. 

This post is designed as a how to guide to create your store on Facebook. This is step 1 in selling on Facebook and boosting your sales.   

How to Steps

The first thing you need to do is create a page for your brand. 

In doing so it is useful to remind ourselves that Facebook is designed as a social  platform for people. This means you should create a page against your own Facebook ID rather than adding your company as a person with separate login credentials. When you are logged into Facebook click the down arrow in the right hand of the top menu and click Create Page, as illustrated below.



























For note, you will be able to add other users as administrators of the page, so you need not worry about having to share your ID and credentials. The page is also separate to your Facebook profile so whatever you do on the page does not appear on your own timeline, unless you choose to share the content, as you would with any other post. 

You will be prompted to select the type of page you wish to create. If you intend to sell then the most relevant options are (1) Local business or place (2) Company, Organisation or Institution, and (3) Brand or product, as illustrated below.
























In this example we will select Brand or product. You will then be asked to select a category. Select the one most appropriate for your business.






























Having selected the category, add your Brand name and click Get Started.






















You now have a blank page created, ready to add your banner and “user” images and all other relevant information about your brand. 


This is only the landing page, you now need to add your shop. To add a shop to your page, click on settings followed by edit page.



This reveals the following screen. Scroll to the bottom of it.




Click Add a Tab



A further pop up lists the tabs you can add. At the bottom you will see Shop. Click Add Tab.


You will now see Shop added to you menu options on the left side of your screen. Click on Shop. You will be asked to agree to the Terms and Conditions. Tick and click Continue.  


Next select your checkout method. You have two options (1) Message to buy or (2) Checkout on another website. Assuming you already have a Shopify, Magento, WooCommerce or other platform store, select Checkout on another website and click Continue. 
 Next select the currency you will be selling in. In the example below we have selected British Pound Sterling. Click Save


That’s it. You will now be prompted to add your products to your shop. Click Add Products.




There are a range of attributes to each product add such as images, price, description and a checkout URL as per the illustration below. Add your details and click Save



Conclusion

As you can see from the above, setting up Facebook as a sales channel is very straightforward and does not require any great technical skill, apart from ensuring your checkout URL works. You will need to pass some parameters to the checkout such as quantity and item code within the URL to ensure a smooth experience for your customer and they complete the checkout.  

Using Facebook’s marketing and promotional tools gives you access to advanced targeting and a huge market of consumers - over half of the UK population will use it this year, estimated at over 35m people. As a sales channel it can be a great addition to your online sales strategy, and with a low cost to deploy, you have everything to gain from using it. 

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